About us
Founded by influencer and entrepreneur Molly-Mae, maebe was born out of inspiration from her community.
After years of working with various brands in the fashion industry, our founder gained valuable insights into what resonates with people—their preferences, desires, and what’s missing. Most importantly, she developed a deep understanding of her community’s needs.
Her passion for the industry, combined with a keen awareness of the gap between fast fashion and luxury, led her to create maebe.
maebe is a non-seasonal brand crafted to elevate your everyday wardrobe. With a focus on high-quality pieces designed for daily wear, the brand draws inspiration from traditional British heritage, reimagining timeless classics that exude quality. It’s for the person who seeks a touch of sophistication in their day-to-day style, but without the unattainable price point.
of everything we do.
OUR PROMISE
Our aim is to reshape premium fashion, making it accessible without the high price tags. We design with you in mind, crafting pieces that help you feel like the best version of yourself. Molly's community has inspired the brand and now it is time to shape the future together; we aim to be transparent in what we do, design with you at the forefront and create only what we feel in necessary.
WHERE THE JOURNEY BEGAN
Three years ago, the idea for maebe sparked. Speaking with followers, Molly’s insight into her community's need for quality pieces over designer finds was apparent.
Next steps: a pinterest board
MOLLY'S CHANGE IN STYLE
With maebe being nothing more than a shared thought, Molly welcomed her baby girl, Bambi into the world. Becoming a mum solidified her concept even further; her style has changed, she no longer wanted to change her wardrobe weekly, or buy into pieces that didn’t last.
She understood more about her personal style and wanted that to last.
THE DESIGN STAGE STARTED
Knowing exactly her style and the quality benchmark, Molly began to share her most loved designer and vintage pieces with her product designer to begin to build the maebe collection.
THE NAME WAS FOUNDED
Molly consults with her friends group chat to brainstorm names. She wanted something that felt meaningful to her and resonated with the journey she was on - with Bambi solidifying the need to start this, it only felt right to take inspiration from her. Molly-Mae, meets Bambi - Mae-be.
THE COLLECTION IS CURATED
With months of back and forth on quality, pricing, finishes, the collection was signed off. From this the vision of the brand had always remained the same, but the brand began to be created. From style concepts, to photography to location scouting.
THE BRAND HAS BEGUN
After 2 years, the collection was finished and the brand was made - now it’s time to seed everything. The brand may have been guessed before our live date, but our first announcement was released and you guys loved it.
We couldn’t have you guessing everything - so of course we launched our very first brand experience and hosted our maebe London pop up.
LAUNCH
29th September 2024 - maebe launched.
We hope you love it!
